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Simple NPS visualization tool creates a wall of emoticons

Adam Dorrell is quite creative. He took the emoticons we developed at Bain for our clients and members of the NPS Loyalty Forum, and created a very simple web-based tool for generating simple JPG files for use in presentations.

NPS emoticon tool at Recommendi.comTo create a custom graphical representation of the "wall of faces" using our emoticons, all you need to do is enter your raw data (number of Promoters, Passives and Detractors). The tool generates a picture that you can save to your desktop or copy and paste right into your presentation. We ask only that you respect our trademarks and service marks for NPS, Net Promoter, Net Promoter Score, and the emoticons.

You can find the Recommendi emoticon tool here: NPS emoticon tool.

If you would like to download images of the Bain NPS emoticons, create an account here, log in, and go to the Member-only Downloads page.

Bain is also developing a simple PowerPoint add-in that will create native PowerPoint graphics using the emoticons. It should be available in a few weeks for registered site visitors.

FYI, Adam also offers a freemium-model-based NPS support system called Recommendi. I have no direct experience with it, but it looks interesting, especially for smaller companies.

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Reader Comments (4)

Looks pretty cool, a good way of graphically representing NPS other than a simple number.

It seems the image is generated by a query string/number after the image name, which looks like a unique identifier.

It would be cool if you could enter the 3 percentages (instead of the unique number) as a 6 digits to generate the image. ie 15% 30% 50% "153050"

Then I generate this image dynamically on my intranet :)

October 5, 2010 | Unregistered CommenterSimon Reynolds

Love this! Am using it for an update to the company this week. Two comments...

1. Any reason why Promoters aren't shown in green? We are used to the red/yellow/green stoplight color coding and while I don't mind the Passives in gray, I'd prefer the Promoters in green as more of a positive mental connotation than yellow.

2. A tip -- if you need to resize the graphic after creating it, save it as a picture first then re-insert it into your slide. That way, the text at the bottom will also re-size instead of running off the side of the graphic if you make it smaller.

Thanks for the tool. Keep them coming! :)

December 14, 2010 | Registered CommenterJennifer Maldonado


Glad you like it! The Promoters are yellow because that seems to be the convention with smiley faces. We tried them in green, and they just looked wrong. We tested them with lots of people and consensus was clear. Great tip on resizing.

December 14, 2010 | Registered CommenterRob Markey

As a follow up to Jennifer's post - different colours are certainly possible (if Rob allows ;-) ) - we could give an alternate set of images/colours so squares or non-smileys possible. In CustomerGauge we use red for detractors and two different shades of grey for promoters and detractors - it's to do with my colourblindness.

Simon's idea is also useful. If anyone has more suggestions we could rollout a v1.1 later this month. Let me know what you think by posting here. Adam

January 14, 2011 | Unregistered CommenterAdam Dorrell

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