The Ultimate Question 2.0

The Ultimate Question 2.0 is now available! Learn more

Book-related video

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Author Q&A: Why we rewrote The Ultimate Question

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Derek Bildfell interview on ClienteerTV

Tim McDougall pointed me toward this October 2010 interview in which Derek Bildfell of Consumer Contact, who has worked with loyalty leader TD Canada Trust and TD Bank on their Net Promoter and closed loop feedback systems. Nice profile of Derek and some good insight into his approach to Net Promoter. (Each of the two parts of this video run approx 10 minutes)

See the original video post on