Ep. 26: The engine that drives customer loyalty in B2B

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Dec 11, 2014 - Lori Cobb and Dave Crompton, executives at the engine maker Cummins, discuss their Net Promoter System efforts (11:40), the complexities of B2B markets (15:09) and what it takes to forge an outwardly focused culture (32:54).

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Ep. 27: A prescription for better service
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Ep. 25: Brewing loyalty at Starbucks