Ep. 43: How Birchbox unwraps customer data to open up delight

Written By

Jun 18, 2015 - Birchbox cofounder Hayley Barna discusses how the beauty e-commerce company got its start (3:02), how it rigorously tracks customer buying behavior (14:36) and its decision to open physical stores (27:46).

Previous

Ep. 44: Nailing Net Promoter at Habitat for Humanity
Next

Ep. 42: Answering the call for culture change at a telecom giant